We created this series of illustrations for Telefonica's Olympic funding platform, Becas Podium. Thousands of people participated in this interactive campaign to promote sport in society and support the positive image and role of Olympic athletes.
Our athletes are on their summer holidays, enjoying different activities, and the only clue we have of their discipline is from their tanlines. Participants joined the campaign at marcasolímpicas.com and matched the athletes with their respective sports in order to win different sporting prizes.
Each illustration has its own vibrant, bold colour palette, reflecting the brightness and positivity of this summer campaign.